The owner of Metro Eye requested “edgy and modern, yet timeless and elegant” for her new space in Milwaukee’s Third Ward. Texture, symmetry and overlapping materials were the languages throughout the shop. Reception used wood panels in the shape of lenses, metallic wallcoverings and a stone transaction surface. The showstopping “Frame Bar” is built of glowing resin panels, with glittering pendants overhead. All of these thoughtful details achieve the goal of creating a boutique eyewear experience. This project was awarded the 2015 Gold ASID Design Award.